Starting a Law Firm - What's inside a Name?
When I started my attorney I was confronted with many options. What kind of law will I practice? Where will I practice? Who I want for clients? What sort of fees will I charge? It was not until I actually got into the planning stages in the law firm that I started to see these questions weight loss big picture, firm philosophy sort of questions. These type of questions may don't be fully answered because they're not static. asset protection trust the woodlands tx
One main issue question that is static knowning that can have a profound influence on the success of your firm is its name. What's within a name? A lot if you feel about it. Think about your personal name for starters. Let's say you had been named different things? What if you were a boy together been given a girls name? What if you were born in a particular religion and were given a name not related to that religion? Have you ever been to a place where for reasons unknown your name was looked down upon? The same types of feelings could be encountered with your law practice name.
The great thing about creating a law firm is that you get to think about this and prepare. If you are starting a lawyer and are reading this article, maybe you are either fairly young, fairly technologically proficient, or both. Should you be, then you can probably see that the face and structure from the practice of law are shifting gradually beneath everyone's feet. Level of competition is fierce, and image is everything. And guess what happens, one of the first things men and women learn about you, something they will probably use to create an opinion about you before they even meet you, is your firm name.
When naming your attorney there are some things you should think about to ensure that you are maximizing that first impression. First, don't utilize your name. Second, it should be easy to remember. And finally, it ought to make people feel and think how you want them to feel and think about your law firm. Even though this may seem easy, when you actually try to undertake it, I think you'll find it is a nice tough exercise.
Some you may be thinking, "why not use your name? Everyone else does." That is certainly precisely why. Although people have different goals, should you be starting a law firm, among those goals is probably to make money practicing law. You make money by having people sign up for your services. People join your services when they know who you are. Why blend in with all the others when you can set yourself apart? Furthermore not using your name enable you to present an image in prospective client's minds, it allows you to build the manufacturer you want. A great instance of this is Valorem Law Group. If you look at their website a main theme is discarding the billable hour to offer clients value for they are being paid. If you do not already know, valorem is latin for value (loosely). Can you see the jump start you can find on the competition with a good name?
Second, easy to remember. This is practical for obvious reasons. If people refer the services you receive to friends or colleagues, precisely what is easier to remember, Valorem Law Group or Smith, Sands, Zaremba, Charles, Flippy and Jagermeister? Make your name easy to remember so you make it easier to get business - a key when starting a law practice.
Finally, the brand. Once you start your own law firm you start out out as the brand. All the time you are promoting your practice, you are what your practice represents. But before anyone knows what you are all about, you can start them on the right track having a great name signifying the firm philosophy. A powerful, powerful, confident name can make the difference in someone choosing to call you. It can also mask your size. "The law firm of Joe Shmoe" implies that you are a small firm. Want it or not many people associate small firm size with poor performance or cheap services. Look bigger than you are immediately a different option . firm name that connotes structure, organization, and numbers.